Seafood in Focus 19 July 2026

Weekly Newsletter 19 July 2026

From the CEO

Welcome to this week's update.

Over the past week we've continued work on one of the Seafood Consumers Association's most important projects—Sea of Deception. The book is now entering its final stages, with work focusing on the reference glossary that will help consumers, industry and policymakers better understand the language of seafood integrity.

As always, our goal is simple: better information leads to better decisions and greater consumer trust.

I have completed a podcast which will be broadcast 28 July 2026 – same day as the Board AGM will take place by coincidence. Trust on the Plate Podcast with Richa Gupta will cover many aspects of recent discussions about seafood fraud and will be on the Aquabeats YouTube channel.

 

This Week's Focus

Education is the strongest defence against seafood fraud

While governments regulate and industry produces seafood, education remains one of the most effective ways to protect consumers.

That is why SCA continues to develop the I-CADMUS initiative—a practical education and awareness program designed to improve understanding of seafood authenticity, traceability and integrity across the entire supply chain.

An informed consumer asks better questions—and an informed industry delivers better outcomes.

 

Seafood Consumer Tip

Know the name before you buy.

Australia has nationally recognised Standard Fish Names. Buying seafood identified by its correct Standard Fish Name helps reduce confusion and supports truthful labelling.

If in doubt, ask your retailer:

"What species is this?"

A reputable seafood business should be able to tell you.

Around the Industry

This week SCA has continued work on:

  • Final editing of Sea of Deception
  • Expansion of the Seafood Integrity Reference Guide
  • Development of I-CADMUS education resources
  • Planning future consumer awareness initiatives for Australian seafood
  • Freshwater Aquatic Food Centre of Excellence (FAFCoE)
  • CoOL – this legislation is being well policed at the moment so we are n the alert 

 

Coming Soon

Look out for:

  • More seafood fraud awareness resources
  • New consumer education fact sheets
  • Updates on seafood labelling and traceability
  • New partnerships supporting seafood integrity
  • FoodPro Exhibition and AIFST Conference at MCEC

 

Quote of the Week

"Consumer confidence isn't created by marketing—it is earned through honesty, transparency and education."

 

Stay Connected

The Seafood Consumers Association is Australia's independent voice for seafood consumers.

Together we are working for seafood that is:

✅ Safe
✅ Honest
✅ Affordable
✅ Sustainable
✅ Trusted

Visit us at www.seafoodconsumers.global

 

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