Sea of Deception Register Your Interest Now
What if the seafood on your plate is not what you were promised?
It may look familiar. The menu name may sound reassuring. The label may carry claims about origin, sustainability, weight or species. But how much do you really know about the seafood that has travelled through a complex international supply chain before reaching your plate?
Seafood is one of the world’s most valuable, nutritious and widely traded foods. It is also unusually vulnerable to lost information, mistaken identity and deliberate fraud. A product may cross borders, change hands repeatedly and undergo processing before it reaches a restaurant, fish shop or supermarket. At every stage, consumers depend on information they cannot easily verify for themselves.
That is why Roy D. Palmer has written Sea of Deception Understanding Seafood Fraud and Rebuilding Consumer Trust.
Drawing on more than fifty years across the seafood value chain, the book examines the pressures, weak links and information gaps that allow illegal catch, counterfeit products, adulteration, dilution, mislabelling, undisclosed trade and species substitution to enter legitimate markets.
But Sea of Deception is not an invitation to distrust every seafood business or stop eating fish. It is a practical guide to asking better questions, recognising warning signs and rebuilding confidence through stronger evidence and greater accountability.
A practical framework for a complex problem
At the centre of the book is I-CADMUS, an original framework that converts the many forms of seafood fraud into seven practical areas:
- I Illegal
- C Counterfeit
- A Addition and Adulteration
- D Dilution
- M Misrepresentation and Mislabelling
- U Unreported Unregulated and Undisclosed
- S Substitution
Through real-world examples, scientific evidence and twelve applied case studies, readers learn how to test seafood claims, match the available evidence to the right question and respond responsibly without confusing suspicion with proof.
The book also provides practical action guides, professional checklists and technical references. It has been written for seafood consumers, professionals, educators, regulators, hospitality businesses, retailers and students—anyone who depends on accurate seafood information or has a role in protecting it.
Why this book matters now
Consumer trust cannot rest on attractive packaging, familiar names or unexamined assurances. It must be supported by clearer fish names, effective traceability, credible verification, informed consumers, capable professionals and institutions prepared to be accountable.
Sea of Deception brings those elements together. It moves beyond exposing problems and offers a pathway from awareness to action—from recognising seafood fraud to creating systems that make fraud harder to commit and easier to detect.
The message is straightforward: Do not stop eating seafood. Understand it and demand better.
Get in first
Sea of Deception is moving towards publication. You can register your interest now through I-CADMUS to receive updates and be among the first to know when the book becomes available.
Register your interest in Sea of Deception
You can also subscribe to SCA’s Insights to follow the consumer issues behind the book, including seafood identity, labelling, safety, sustainability, traceability and fraud prevention.
Registering interest is not a preorder and does not require a purchase. It simply ensures you receive information as publication arrangements and availability are confirmed.
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