Sea of Deception
Understanding Seafood Fraud and Rebuilding Consumer Trust
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A book that started with one question
This book isn't despair. It's a playbook.
After fifty years in the seafood industry, the same kinds of fraud kept happening year after year. Sea of Deception is the book that walks through each part, with the cases, the cover stories, the policy gaps, and the playbook to close them. It's written for the consumer who wants to know what's really going on — and for the regulator, advocate, and industry professional who is tired of watching the same fraudulent practices recur.
The I-CADMUS taxonomy underpins the book's structure — a globally applicable framework for classifying and combating seafood fraud across its many forms.
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I
Why Seafood is VulnerableThe conditions that enable fraud
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II
I-CADMUS Deep-DiveThe taxonomy behind the framework
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III
Governance FailuresWhere policy and regulation fall short
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IV
The Five-Pillar PlaybookA practical path to reform
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V
Forces ConvergingTechnology, sustainability and shifting markets
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VI
Eight Consumer Steps + the MovementWhat you can do starting Monday morning
The book provides the principles.
The website provides the tools.
Sea of Deception — First Edition
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Don't take our word for it
Here's what early readers are saying
The most practical framework I've seen for classifying seafood fraud. We're already using the taxonomy internally.
An indispensable framework. The case studies in Chapter 14 alone are worth the cover price for any seafood policy practitioner.
I will never look at a supermarket fish counter the same way again. Palmer has written the consumer's missing manual.
Finally, a shared language for what we've been dealing with for decades. This book should be required reading for everyone in the chain.
The science meets the story. Palmer bridges academic research and real-world industry practice in a way nobody else has.
This book isn't despair — it's a playbook. The eight consumer steps alone will change how people shop for seafood.